About "Nobody will fall, cause everyone would be each others crutches" Jay-Z

epitome of hip hop meets business

From Jay-Z to Warren Buffett there is no denying that Hip Hop has embedded itself all over the business world while influencing some of the greatest minds to date. We aim to show the correlation and lessons to be learned between Hip Hop and the Business World.

Starting a business is not easy but it can be done with determination and passion. We decided to start The Phat Startup during a Startup Weekend that focused on music and gaming. We realized that many of the attendees were inspired and actually learned from many of their favorite Hip Hop figures. We decided to bring these lessons to life while also providing an educational platform that people could use as inspiration or to get started during their journey as an entrepreneur.

Our core beliefs are:

  • Solve big problems
  • Be prepared to switch your style up
  • Always test your assumptions
  • Don’t wait for permission
  • Failure is a way to learn
  • Do the work that counts
  • When in doubt, listen to Hip Hop!

Jay-Z once said “I’m not a businessman, I’m a business, man,” but how did he become a business? Let us show you how!

We welcome you to tell your story! If you are currently working on a business and love Hip Hop, hit us up!

This is not a parody, and not affiliated with The Lean Startup. The Lean Startup is a trademark and service mark owned by Eric Ries.

Logo Design Ameer Carter

Meet the team