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The Phat Startup sat down with Jason Evanish, product manager at KISSmetrics, to talk about customer development, how The Notorious B.I.G.’s song “Juicy” inspired one of his most popular blog posts, and why he would want Jay-Z, Richard Branson, and Mark Cuban in the same room.

In talking to customers, Jason’s three-step program is easy for any entrepreneur to follow.  First, find out your customers’ demographics, what they’re interested in (in relation to the field of your start-up).  This helps break the ice and calm your nerves.  Second, focus on the problem. Ask your customers what their biggest issues are. The key here is “not leading the witness,” says Jason.  Third and final, pitch your solution in the framework of solving the problems you just talked about.

The cost of making changes grows exponentially the further along you are in product development, so get that customer feedback early and often.  When you are in the wireframe stage, it will cost you next to nothing to get customer feedback.  When you have an app or product almost developed, it will be much more expensive and time-consuming to make changes.

Jason’s inspiration for his popular customer development blog post was The Notorious B.I.G.’s song “Juicy“.  He realized that as young artists aim to be like their hip-hop idols, so do young entrepreneurs aim to be among the likes of Richard Branson.

When asked who he would put in a hip-hop business roundtable, Jason’s picks were Jay-Z, Richard Branson, and Mark Cuban. Why? Check out the video to know!

Read Jason’s blog post on customer development by clicking here!

You can find Jason on Twitter @evanish
Jason’s personal blog: The Art of Living