Hustle hard in any hustle that you pick! -Jay-Z
Everyone wants to reach a level of success that would make everyone proud. This is all good, and we all should strive for it, but many do not want to do the hard work associated with it. The easy stuff that anyone can do will not set you apart.
I have a friend that every time I see him, he tells me about an idea that would change the world. I always tell him, that’s dope but I cant work on that at the moment. I am 100% sure he gets upset every time I say this to him but its the truth. People always tend to tell others about how much free time you should have now that your running a business. Straight bullshit, creating a business is not easy and doing the hard work doesn’t guarantee success. However; doing the hard work represents your commitment to the project and that you will always be busy, even during your free time. The hard things are the most boring things at times. How many artists talk about that dead end job they had to take on just to pay for studio time? That hard work came in terms of working a job you didn’t want to do, but needed to do to afford the sessions. There is no app to create a business, so the hard work needs to be done by you.
Stop complaining about not knowing SEO tactics, or having to cold call customers and getting hung up on all the time. The hard work is what will separate you from the competitors. If they are constantly complaining about the hard work, then they are wasting a huge amount of time and missing out on the education behind it. The hardest work can sometimes be the most crucial parts of your business, so if it doesn’t get done, there goes your business.
Before starting The Phat Startup movement with Anthony Fraiser, I always thought I would be able to tackle the hard work with no worries. This still holds true, but I under estimated how hard things would really be especially when we are both working on other ideas independently. This project involves things we have never done. For example, we want to release a book, but we never did it before. We are learning that its not easy, but we are having a great time doing it and learning from it. By committing to working on the hard and boring stuff, I have learned more in the past few months than I did in a year of reading, I am sure Anthony would say the same.
Stop complaining about the hard work, your only delaying the inevitable if your serious about creating a business. Most run away from the hard work, but the most successful people look at the hard work as a way to learn and set yourself apart. Think of it this way, if Jay-Z didn’t hustle the way he did, we would have never had ROC-A-FELLA records. Jay and his team worked hard on promoting his albums along with all the artists on ROC Nation. They do not stray from the boring hard work, they tackle it straight on while others run away. Will you let your idea or business falter because you tend to run away from the hard work? If so, go get a 9-5 because there will always be someone that is hungrier than you ready to take on the hard work that you slack on.
Get your hustle on!