I have been bouncing around with this thought in my head for years, when it comes to music marketing. I think its about time that independent music artist start to become more like Internet information marketers. Its one thing that info marketers do that I fail to see most new upcoming music artist do, and that’s build a solid email list.
Almost anyone on the internet who is making real money from pushing their own digital goods have some of platform they built for themselves. And that platform 9 times out of 10 is a really great solid email list to provide value to.
Some artist place much value on their list, its the first thing you see when you visit their website. If I go to your website and there is no REAL effort to capture my email, then that’s a problem. Email lists allow you to establish a relationship with your base.
If you asked me would I rather have a 30k emails of people who love my music, or 30k Twitter followers of people who love my music, i’d choose emails. People are not on Twitter all day to see your special announcement of a new song. Only a portion of people who love your music will see your tweet. Then you have to start google searching dumb stuff like “Whens the best time of day to tweet” all the time. At least with email you know its in their inbox and it wont become irrelevant within minutes like a tweet would.
I can’t guarantee every person on your subscriber list would buy your music, but I can promise you would get more sales if you had one. There are tons of email list building resources on the web. Here are a few ones to get started.